PINK
Pink Affinity are a Accountancy firm based in Marlow. The business already had a unique, playful logo, and wanted the design of their website to expand on this. I created a new colour palette that focused on highlighting the bright pink shade, and opted for darker background tones to achieve this. Hand drawn style illustrations were implemented across the site, and work well with the existing logo.
BRANDING | WEB DESIGN | CSS
DESIGN ELEMENTS
Hand drawn, sketch style illustrations were included on all pages to create an approachable, friendly appearance. These illustrations were teamed with a lot of text - which needed to be laid out in a clear and manageable way.
I achieved this by selecting relevant illustrations that highlight key points, and combined this with stylised bullet points, subheadings and lots of space. Breaking up the text section like this allows the design to breathe.
LAYOUT & POSITIONING
I ensured text heavy pages were designed to display key information in a clear, methodical way. This was achieved by ensuring a hierarchy of headings and subheadings to gurantee key points were clear to the user. This was in addition to eye catching call to actions when needed - such as big pink animated buttons.
I introduced lots of carefully selected imagery to help break up the information, and to ensure a pleasant, visually pleasing user experience.
FULLY RESPONSIVE
This ultra clean design works exceptionally well on the smallest of screens. The responsive site ensures all images, illustrations and spacing are displayed without comprising on any design elements. Mobile view is important to me, and I tested the site methodically to guarantee an enjoyable user experience on all devices.
