MILFORD HALL
Milford Hall Hotel are an elegant Hospitality venue located in Salisbury. The hotel had a tasteful Didone style logo, but wanted to enhance their brand to appear more playful and bright. They had requested the colour yellow, so I ensured pops of colour were used throughout, while still keeping the classic, polished overall style.
BRANDING | WEB DESIGN
DESIGN ELEMENTS
I created yellow paint marked buttons as an edgy contrast to the sophisticated imagery and typefaces. The paint effect was requested by the client, but I knew to apply this sparingly to ensure the premium look remained.
Elegant serif titles are teamed with slender, san serif copy, while fine vertical lines are used within text to break up sections - resulting in a luxury, ‘editorial’ appearance.
LAYOUT & POSITIONING
Imagery is the main focus of the site, and I took advantage of this by designing a variety of custom layouts. The premium feel throughout was achieved by using lots of white space, and ensuring all sections are bespoke and perfect for the information included.
RESPONSIVE DESIGN
The site is beautifully responsive on mobile - without comprising on any design elements. To ensure the premium feel was achieved on all devices, I kept the white spacing and large imagery, so the user experience was just as enjoyable.
